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12.03.2025
Ultimate Smooth: An Exclusive Launch Event
& How Your Salon Can Benefit
The new Ultimate Smooth line made a stunning debut in Amsterdam with an exclusive launch event that blended elegance, expertise, and innovation.
Held at the breathtaking LuminAir sky bar, the event welcomed 20 exclusively invited influencers from the BNL and Nordic regions for an unforgettable evening. From the moment they arrived at the luxurious Pillows Hotel, guests were immersed in the world of Ultimate Smooth - greeted with personalized touches like embroidered bathrobes, golden pralines, and full-size product sets in their rooms.
The Dinner
As the night unfolded, anticipation built with every carefully curated detail. A golden cocktail set the tone before guests ascended to the rooftop venue, where a lavish, gold-themed installation and breathtaking city views awaited them.
The highlight of the evening was an exclusive deep dive into Ultimate Smooth, presented by Wella’s product expert, showcasing its multi-benefit formula designed to smooth and nourish hair from the inside out.
The experience was brought to life through a sophisticated three-course dinner, interactive moments, and a recurring theme of gold and time - subtly emphasizing the collection’s signature 30-second effect.
Now, we’re bringing this excitement to you - so your salon can share the magic with clients and turn this momentum into sales.
Why This Matters for Your Salon
✔️ Ultimate Smooth isn’t just another hair product—it’s an experience your clients will love.
✔️ It delivers multi-benefit nourishment & smoothing in just 30 seconds, making it a must-have for in-salon treatments and retail.
✔️ The exclusive launch event created premium content that you can share with your clients to spark excitement and demand.
& How to Leverage This Launch for Your Business
✔️ Showcase Ultimate Smooth in your salon—use the line in treatments and display it prominently.
✔️ Engage clients online—share the event’s elegant atmosphere and product benefits on your social media.
✔️ Educate your team—highlight the key benefits so your staff can confidently recommend Ultimate Smooth.
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